From Malaysia Factbook
|Natseven TV Sdn Bhd (ntv7)|
|Type||Private broadcast terrestrial television|
|Slogan||Feel Good (Saluran Ceria Anda) / (感觉美好)|
|Owner||Media Prima Berhad|
|Key people|| Dato' Anthony Firdauz Bujang |
|Launch date||April 7, 1998|
Natseven TV Sdn Bhd, better known as ntv7, is a Malaysian terrestrial television channel with a stated mission to promote a happier and more enlightened Malaysia. Launched nationwide on April 7, 1998, the station works on an appointment-based programming concept, reflecting its philosophy of being "Your Feel Good Channel". ntv7 is thus different from other Malaysian television stations in that it falls into the category of being a media brand. In 2005, the company was acquired by Media Prima Berhad, the largest media group in Malaysia that also owns three other private TV stations in Malaysia — TV3, 8TV, and TV9 — as well as the local English daily, the New Straits Times, and the Malay daily, the Berita Harian.
2. ntv7 focuses its effort on the provision of wholesome entertainment, good family and community values, and good corporate citizenship, as well as on the promotion of national integration. Programmes are treated as products under relevant brands, more commonly referred to as programming belts, and are managed by a team of brand managers. The appointment-based concept is also new to the Malaysian broadcasting industry, where factors, such as who watches what and when, define when a programme is slotted in the TV schedule. The station offers a combination of Malay, English, Chinese and Indian programmes, produced locally as well as some from overseas. These include dramas, sitcoms, entertainment programmes, game shows, children programmes, anime, and movies. In addition, there are also the station's news bulletins in Malay, English and Mandarin which aim to be independent and relevant at all times.
| ntv7's 10th anniversary commercial|
(Video credit: aperture78)
3. Broadcast signals go through a network of 10 transmitters dotted around the country. Daily transmission begins at 6:00 am (7:00 am on weekends and public holidays) until past midnight. ntv7 currently broadcasts under UHF (Ultra High) frequency. A VHF (Very High) frequency transmission is also available in the Klang Valley on Channel 7. In the Klang Valley, the UHF channel is 37. ntv7 is also available over Astro on Channel 107.