TV3

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"Since TV3 is owned by Media Prima, which is linked to UMNO, there is no saying what more this television station is capable of doing to appease its 'bosses'."  —  Malaysians Must Know The Truth [1]


TV3 logo

Sistem Televisyen Malaysia Berhad (STMB) or TV3 is Malaysia's first commercial television station. Incorporated in 1983, it began broadcasting in the Klang Valley, (the area surrounding Kuala Lumpur, Malaysia's largest city) on 1 June 1984. Due to its viability, TV3 was listed on the Main Board of the Kuala Lumpur Stock Exchange in April 1988. It is part of Media Prima Berhad, the largest media group in Malaysia that also owns 3 other private TV stations in Malaysia — ntv7, 8TV & TV9 — as well as the local English daily, the New Straits Times, and the Malay daily, the Berita Harian.


2.  Ever since its launch, TV3 has been the leading television station in Malaysia, having twice reached 51% of audience share (January 12 - 18, 2003 and June 29 - July 5, 2003), the highest ever achieved by a Malaysian television station. The company maintains a leadership position in terms of advertising revenue, and continues to produce strong revenue growth. In order to maintain its leadership position as the premier private commercial broadcaster, TV3 continues to upgrade its equipment for production and transmission, and continuosly trains its employees in television production.


3.  TV3 provides local programmes, whether it be news, current affairs, magazines, talk shows, sports, documentaries, dramas or films. With a strong base of television producers have revolutionized local content production to admiral levels in the broadcast industry. The station has been a trendsetter by producing quality local production and has caught the attention and loyalty of Malaysians. Believing in the precept that local content is the way to go, TV3 continues to invest in people and equipment to produce quality local content. However, the station also broadcast a balance of quality foreign content movies, dramas, situation comedy, documentaries and sports. The station has a strong market position and reinforces its brand awareness amongst its viewers through various on air and ground events.


4.  TV3 currently broadcasts under ultra high frequency (UHF), although it is also available in the Klang Valley under very high frequency (VHF) Band III Channel 12. In the Klang Valley, the UHF channel is 29. TV3 is also available over Astro on Channel 103. Today, its transmission can be received in neighbouring countries, either as a terrestrial channel (in Singapore and Brunei) or via satellite, particularly Indonesia.


5.  TV3 is not without controversy. Apart from its excessive advertisement that has caused anger among its audience, it is also widely seen as favouring the ruling party during elections by not giving much coverage to the opposition parties. It also ran into controversy with Singapore because it broadcast its programmes in Cantonese. The Singapore government prevented local newspapers and magazines from carrying listings for the channel, even though these were available for the other Malaysian channels, and TV3 is not available on StarHub, Singapore's only cable TV operator.


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